One of the best ways target hot leads is through social media. And the most powerful way on the planet to target prospects by based on interest is FaceBook.
The buying cycle of your potential client is increase incredibly over the last decade. It now takes more time to nuture your leads to the point of actually make the purchase.
Sales Funnels are one of the best ways to explain your service in bite size chuncks that makes it easier for your prosect to get a full picture of the benefit your policy has to offer.
Then finally keep your client engage with using various methods with the leads your FaceBook Ads and your Sales Funnel Product.